A Letter from John Dennis
2018 is shaping up to be a year that will usher in a new era of opportunities for those who embrace and make use of new media technology. Mobile mediums like podcasting and video content creation are fast becoming the way the WORLD consumes content, and now is the time to embrace these mediums and all of the new technology and thought leadership pouring into them.
With massive media companies now going all in on podcasting (like Nielsen, the multi-billion dollar data company responsible for measuring TV ratings), we are on the forefront of the “hockey stick moment” of growth. Studies have shown that podcast listeners are affluent, loyal and educated — and that 86% of listeners consume all or most of any given podcast episode. Sixty nine percent of the time podcasts are listened to on a mobile device. And, listeners are more likely to follow companies and brands of shows they listen to on social media. Yet, studies show that only 40% of the U.S. population has listened to a podcast — and that is opportunity ripe for the taking.
Now, let’s look at YouTube. That platform has fast become the world’s second largest search engine, with over 1.3 billion users worldwide. With over five billion videos watched every single day and 80% of all YouTube traffic coming from outside of the U.S., it has become a major opportunity for brands, business owners, and creatives to expand their influence on a truly international level. And did you know that the average mobile user on YouTube watches over 40 minutes of video PER SESSION? And that number has grown 50% year-over-year! Add to that, only 9% of U.S. businesses use YouTube. The demand falls far behind the supply — and for you that’s a really good thing.
The opportunity window for podcasting and new media is here and now. That’s why Podfest Multimedia Expo exists; to bring you the best strategies, technologies, and thought leadership so you can be on the forefront of this movement and create game-changing results from it.
Don’t miss this opportunity. Don’t miss Podfest Multimedia Expo. Get your tickets here. We look forward to seeing you in February, 2018!
John Dennis, Co-Host
Podfest Multimedia Expo